MARKETING MANAGEMENT
Total Marks—80
Q.1) Define term “Marketing Management” discuss the elements of Market Environment? (10 Marks)
Q.2) Define the term Product Management? Explain how New Product Decisions are made? (10 Marks)
Q.3) What is Customer relationship Management Explain its feature and nature? (10Marks)
Q. 4) Explain the nature and feature of Marketing research and Information Systems? (10 Marks)
Q.5) What is Market Measurement and Forecasting? (10 Marks)
Q6) What is Segmenting and Targeting the Market? (10 Marks)
Q7) What is Advertising Management? Explain the concept of Sales Promotion and Personal Selling?
(10 Marks)
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL
Q8) Write a short note (any two) (10Marks)
a) Brand Equity
b) Global Marketing
c) Direct Marketing
d) Pricing decisions
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